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Horwath HTL Planning and Development
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Over 12,000 Feasibility Studies completed globally.
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Whatever the problem, Horwath HTL will find the solution.

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Hotel Planning and Development

Getting the planning and development right is fundamental for any hotel, tourism and leisure project. Our international team of experts will use their project experience, market research and analytical capabilities to help you navigate the entire process.

The key to any successful hotel development is thorough planning and preparation, only when every aspect and cost has been carefully considered, should the wheels be set in motion” Robert Hecker, Chairman Horwath HTL

We can spot development opportunities, recommending the concept and product that will realise its full potential.

By estimating project cash flows, we can test a project’s financial feasibility. We can also form a view of potential investment returns based on a detailed analysis of future market performance, the competitive attributes of the subject property and local operational and financial benchmarks from our database.

Developers, operators, lenders and investors rely on our reports for an impartial assessment of project viability while our market and product descriptions form the basis for architectural briefs, for shortlisting appropriate operators and for project branding.

Our planning and development services include:

  • Appraisal Reports
  • Destination and Large Scale Project Master planning
  • Facilities Programming
  • Highest and Best Use
  • Hotel Management Company Selection and Contract Negotiation
  • Macro Tourism Analysis
  • Market Entry Strategy
  • Market and Financial Feasibility Studies
  • Product Conceptualization
  • Project Capitilization and Financial Structuring
  • Residual Land Valuation
  • Strategic Planning

Success Stories

  • Museum island on Spree river and Alexanderplatz TV tower in center of Berlin, Germany
    Planning & Development

    25hours Hotel Bikini Berlin

    Overview: Horwath HTL worked with the owners and investors to project manage some key areas of the famous 25hours Bikini Hotel in Berlin.

    Solution: Horwath HTL, Germany supported the 25hours Hotel Company with hotel specific project management tasks (technical assistance) acting as an interface between the hotel operator and investor.

    Implementation: The hotel is operating and is one of the most iconic hotels in Berlin.

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    Big Ben and Westminster bridge at dusk
    Planning & Development

    Feasibility Study – London, UK

    Overview: Horwath HTL was appointed to undertake a short feasibility study for a select service upscale hotel.

    Description of Project: Horwath HTL provided an understanding of the key parameters affecting the positioning of the future project and its anticipated financial performance.

    Solution: Our Market and Feasibility Study was used for financing purposes and the hotel subsequently opened in 2013.

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    Planning & Development

    The Ritz Carlton Beijing Central Place

    Scope of Work: Market and Financial Feasibility Study

    Solution: Analysed the Beijing hotel market and prepared the financial feasibility study for the JW Marriott Beijing for Huamao Group. This involved performance estimates, cash flow projections and ROI calculation.

    Project Status: Hotel is operational

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  • Ferris wheel
    Planning & Development, Tourism & Leisure

    Shanghai, China Disneyland Resort Developement Strategy and Feasibility Study

    Scope of Work:

    Market and financial projection for the hotels within the upcoming Disneyland Resort Area.

    Description of Project:

    Forecasted the future room night and F&B demand for the theme park guests as well as outside guests.

    Project Status: Opening 2015

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    Castelfalfi, Toskan, 09.05.2007

[ (c) Christian Wyrwa, Kleine Pfahlstr.6, D-30161 Hannover, Germany, E-Mail: oder Tel: +49-511-3945254, Fax:+49-511-1233545, Mobil: +49-171-8340094, 7 % MwSt, St.Nr.: 24/1490/3400, Bankverbindung: Konto: 20068336, BLZ 25050180, Sparkasse Hannover, IBAN: DE43250501800020068336; BIC: SPKHDE2HXXX:, Jegliche Verwendung ausserhalb einer journalistischen bedarf einer gesonderten Freigabe.Es gelten ausschliefllich meine Gesch‰ftsbedingungen (AGB). (Diese kˆnnen eingesehen werden unter: ) Dieses Lichtbildwerk ist gesetzlich geschuetzt. Nachdruck, Veroeffentlichung und Verwendung nur gegen Honorar (mindestens MFM Liste 2006), Belegexemplar und Autorennennung.: "Foto: Christian Wyrwa" ,, kein Modelrelease vorhanden, no modelrelease] [#0,26,121#]
    Planning & Development, Tourism & Leisure

    Toscana Resort Castelfalfi

    Overview: Horwath HTL, Germany were chosen to work for the German Travel giant TUI AG on a pristine tourism development project in Tuscany.

    Solution: Since 2006 until now, we have worked as project developers and project managers, helping the development achieve its potential in a sustainable way without destroying the natural beauty of the area.

    Implementation: The Golf course and other facilities are open and the hotel is due to open in 2017.

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    "St. Paul's Cathedral and the Millenium bridge (London, England)."
    Planning & Development

    Feasibility Study – London, UK

    Overview: Horwath HTL was appointed to provide a market and financial feasibility study in respect of a 42-key suite-led boutique hotel in the Midtown area of London, to be set within a historic Grade II listed building.

    Solution: The project was divided into two phases. The first phase, undertaken in 2012, consisted of a high-level analysis of the viability of the proposed development.

    Implementation: The property is currently scheduled to open by the end of 2016.

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  • Planning and Development SS
    Planning & Development

    Feasibility Study – Cambridgeshire, UK

    Overview: Horwath HTL was mandated to provide a comprehensive market & feasibility study for a proposed budget hotel as well as a due diligence report on a development offer on the site of a major leisure ground on the outskirts of Cambridge.

    Solution: The aim was to grant a hotel developer or operator a ground lease. Horwath HTL was approached to conduct a market and feasibility study for the purposes of validating the feasibility of the proposed development, and of assessing the potential ground rent.

    Implementation: Our recommendations and analysis of the proposed hotel helped the client to negotiate preferable terms to the development offer.

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    Planning and Development SS
    Planning & Development

    Football stadium, Brentford, UK

    Overview: Horwath HTL has been working with the owners of Brentford Football Stadium on their proposed redevelopment of the site.

    Solution: Our team undertook extensive local research and conducted a full analysis of the scheme in order to fully understand the opportunity for the proposed hotel component.

    Implementation: The project remains on-going.

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    Planning and Development SS
    Planning & Development

    The Little Nell – Aspen

    Project Overview: Horwath HTL consulted with the Aspen Skiing Company regarding the development of an intimate ski lodge at the base of the world-famous Ajax Mountain in Aspen, Colorado.

    Horwath HTL Solution: The challenge on this assignment was to define a hotel product that would fit into the “local Aspen marketplace”.

    Project Status: This development ultimately became The Little Nell – a property that is strategically located in downtown Aspen adjacent to the Silver Queen Gondola at Aspen Mountain.

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