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Horwath HTL Hotel Asset Management
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Creating and Protecting Value for Hotel Owners
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Horwath HTL has had over 300 Hotels under asset management globally

Hotel Asset Management Services



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Hotel Asset Management

Understanding what strategies and management practices result in increased cash flow and asset value, we take an assertive position in an asset management role as owner representative to maximise returns and asset values over time.

We will assess, explore and make detailed recommendations on how to improve business performance, whilst evaluating your internal processes against the best the industry can offer. Every one of our hotel experts has extensive managerial experience; project managers have held a CEO position with a full service hotel for at least five years. They are perfectly acquainted with all operational, real estate and financing agendas.

Our approach when undertaking asset management instructions is to seek to maximise the value of our client’s interests. An initial diagnostic review is an integral part of any asset management instruction and prepares the ground for our ongoing role as owner representative.

Success Stories

  • UAE4
    Asset Management

    Annual Plan Determination – Ras Al Khaimah, UAE

    Offices: Horwath HTL UAE & Horwath HTL London

    Overview: Horwath HTL was appointed by the owners of a luxury desert resort to provide an independent review of the Operator’s proposed budget, over which they were in dispute, and to independently prepare a new plan for the coming year.

    Project Status: Faced with clear supporting evidence, the operator accepted our findings and agreed to work to our recommended plan.

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    Asset Management

    West Side Los Angeles, California- USA

    Scope of Work: Assisted recently opened struggling luxury lifestyle Starwood branded/managed hotel in West LA with respositioning and assessments.
    Description of Project: Conducted Assessments for Sales, Marketing, RM, On-line Marketing, Catering and Convention Services compontents.
    Project Status: Work completed resulted in retainer work and a second project with ownership for a 500 room upscale branded hotel in a major metro market…

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    Golden Gate Bridge - San Francisco
    Asset Management

    Monterey, California USA Hotel Pacific

    Scope of Work: A 104–room, upscale, boutique hotel in historic downtown Monterey, California. The Hotel was under Horwath HTL Receivership.

    Description of Project: Receivership/104-room boutique hotel/Monterey, California USA

    Project Status: Receivership concluded in 2011.

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  • Golden Gate Bridge - San Francisco
    Asset Management

    Calistoga, California USA Christopher’s Inn

    Scope of Work: Receiver for this upscale, 21-unit Bed & Breakfast Inn located in the heart of the Napa Valley Wine Country.
    Description of Project: Receivership/21-room bed & Breakfast/Napa Valley wine country, California USA.
    Project Status: Receivership concluded in 2012.

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    Asset Management

    Asset Managment in the CIS

    Overview: Horwath HTL has been retained since 2014 to provide full operational asset management services to the developer-owners of a portfolio of four properties.

    Solution: In-depth analysis of both internal and industry benchmark data to support them in developing and implementing clear strategies to drive their respective businesses forward.

    Implementation: The instruction was renewed for 2015 and again for 2016.

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    Asset Management

    West Coast – USA

    Scope of Work: Assisted Hyatt with a brand managed asset with repositioning and conducted two assessments; including RM and Sales & Marketing, in 10/2011.
    Description of Project: Collaborated with Corporate S & M and RM Brand team to provide recommendaitos on re-positioning strategies, RM, e-Commerce, and identificaiton of True Comp Set.
    Project Status: Realized eight months post assessment with full implementation of strategic action plans. Results at the end of Q2 2012 resulted in an increase…

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    Asset Management

    Southeast- Big Box Hotel- USA

    Scope of Work: Scope for PG Hospitality Consulting started with initial review and interpretation on Brand Reports for monthly critique…
    Description of Project: On-site work occured in October, 2012 with Big Box Assessment of Group Sales effort, RM and Catering/Convention Services…
    Project Status: Results in 7 months, since retainer engagement…

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    Asset Management

    South West – USA

    Scope of Work: Selected by Ownership and approved by Operator to review Group Sales efforts for two large convention hotels. Subject #1 over 1,000 rooms and Subject #2 over 1,500 rooms.

    Description of Project: Each assessment including a week on-site; plus pre-work and post-visit analysis. Areas of concentration were: Strategic Sales & Marketing Plan …
    Project Status: Completed in July and August, 2013.

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    Asset Management

    Representative Receivership & Asset Management Assignments

    Scope of work:Horwath HTL have worked on the following Receivership and Asset Management Assignments:

    Four Seasons, Boston
    Four Seasons, Houston
    Four Seasons, San Antonio
    Foxfire Resort, Pinehurst
    Hampton Inn, Albuquerque
    Hampton Inn, Atlanta
    Hampton Inn, Birmingham
    Hampton Inn, Dallas
    Hampton Inn, Little Rock
    Hilton Garden Inn, Tampa
    Hilton Hotel Dallas Parkway, Dallas
    Hilton Hotel South, Denver
    Hilton Hotel, St. Petersburg
    Hilton Hotel, Troy
    Hilton, Gainesville..

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