Market Report: Poland

Maria Zielinska, Market Analyst, and Dariusz Futoma, of Horwath HTL in Poland, have written their latest Poland Hotel Market Report.

Polish Hotel Market Continues to Grow
Both the favorable macroeconomic environment and the increased visibility of Poland in international markets brings hope to the country becoming a leading tourism destination in the future. In 2015, the total number of foreign tourists amounted 16,7 million tourists, which represents a 4,5% increase in comparison to 2014. According to the forecast of Ministry of Sport and Tourism, the number of foreign tourists will exceed 18,7 million in 2020. The gradual increase in occupancy and average rates may result in an increased interest in the Polish hotel market by Polish and foreign investors. Compared to other Central European countries, Poland is an attractive alternative for investors looking for new, stable markets.