Health and Wellness Special Market Report : Germany

By On 03rd October 2014

Horwath HTL Health and Wellness has released its latest Health and Wellness Special Market Report, which examines wellness related hospitality business opportunities in Germany.

In order to identify potential opportunities, Horwath HTL Health and Wellness; (1) analyzed the current tourism landscape, (2) defined what wellness tourism is and who wellness travelers are, and (3) analyzed the current state of the global wellness tourism industry, paying particular attention to Europe.
Taking this analysis one step further, Horwath HTL Health and Wellness determines if the development of wellness related hospitality businesses would make sense in Rügen, one of Germany’s most visited island destinations, with over 5.8 million nights sold in 2013 (Statistisches Amt, Mecklenburg-Vorpommern, 2014).

Horwath HTL Health and Wellness is the newest division of Horwath HTL, specialising in the development of destination retreats, lifestyle and wellness centres, bathhouses, resort, hotel, medical, and day spas, and health and fitness clubs globally.

Founded by Ingo Schweder, Horwath HTL Health & Wellness provides a range of wellness focused project consulting, including market research and feasibility studies, brand and concept development, and executive recruitment. GOCO Hospitality, also founded by Ingo Schweder, is a specialty management company concentrated on similar types of health and wellness facilities, including mixed-use wellness communities, resorts, and hotel spas, with over 20 projects in countries across the globe.

Click here to download a copy of our latest Health and Wellness Special Market Report

About The Author

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Matthew Brennan

Matthew Brennan, Co-Founder and Director of Horwath HTL Health & Wellness, directs the market research team who author the market research and feasibility studies prepared for spas, wellness centers, bathhouses and wellness-centric hotels and resorts, and leads other administrative functions of the business. Since receiving his BSBA in Finance from The University of Denver in Colorado, USA, Matt has worked in a consulting role on four different continents, including Asia, Europe, Africa and North America, for private property developers, institutional investors and the world’s leading hospitality management companies. Matt co-authored the chapter “Spa Feasibility – Steps and Processes” included in the first spa management textbook titled "Understanding The Global Spa Industry: Spa Management", published by Oxford University Press, and routinely contributes to other industry publications. Matt has been in Asia for nine years and enjoys golfing during his free time.
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