Horwath Hotels, Tourism and Leisure (HTL), the world oldest and largest hospitality consulting network, have this year become Premium Sponsors of the 12th German Arab Tourism Forum being held on Wednesday the 7th of March in Berlin. Ghorfa, the Arab-German Chamber of Commerce, hosts the Forum, which is being held at the ITB fair in Berlin.
The event is held in co-operation with the Arab Tourism Organisation (ATO), the World Tourism Organisation (UNWTO) and Messe Berlin.
One year after the beginning of the Arab Spring, the Forum will provide an excellent platform to exchange ideas and experiences on projects and perspectives of the tourism sector in Arab countries, especially in Egypt, Tunisia, Morocco, Jordan and the GCC States.
More than 300 participants are expected to attend the Forum, among them high representatives of the Arab tourism sector as well as respected tourism experts and decision-makers. The forum will start with a session, moderated by Hannes Shied, Managing Director of Horwath HTL Dubai on the situation development in the GCC states, looking specifically at Abu Dhabi and Sustainable Tourism Development, Destination Development in Oman and major sporting events in Qatar.
The day continues with a panel looking at the ‘Roadmap to Recovery’ looking at how the tourism sector in countries affected by political upheaval can kick-start their tourism efforts. The second session, moderated by Ruediger Knospe, Managing Director of Horwath HTL Germany will examine Tunisia, how Egypt can restore its destination image, Jordan’s ongoing development to a multi faceted tourism destination and the roadmap to recovery – the tourism industry as a driver for job creation and Economic Development
Horwath HTL (Hotels Tourism and Leisure) is one of the world’s pre-eminent consulting specialists in the hotel, tourism and leisure industries, providing unequalled experience and expertise for client projects around the world through a combination of detailed local knowledge and international understanding. Horwath HTL is currently the world’s largest consulting organisation specialised in hospitality, with 50 offices in 39 countries.
Horwath HTL is a member of Crowe Horwath International, a professional association of accounting and management consulting firms founded in New York in 1915. Crowe Horwath International is currently ranked among the top ten international professional service groups with offices in close to 586 cities in 108 countries.
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